With parents in full swing getting ready for the upcoming private school admissions season, a lot of words get thrown around with very few actually understanding the meaning behind the term.
This is really not surprising as November is the time when parents and children are going to informational sessions, open houses and social activities sponsored by schools. This is also when parents and building their networks with other parents who have children in the admissions process or already attending private schools in the city. All of those parents, school staff and children getting together to discuss admissions will invariable lead to the trendy catch phrases of the period.
Yield is one of those words that seem to be on everyone’s mind and in every conversation about NYC private schools and current admission trends.
Basically, the Yield factor is not a matter of how many students accept a spot at a school. Very few, if any private schools have spots open without a child to fill them.
The coveted yield factor is when 100% of the incoming students are from the initial pool of acceptances and not from the waitlist.
A high yield factor can greatly force a school’s reputation and launch them into the coveted ‘Top Tier’ status by creating an demand for their school as top choice, and not the safe second bet.
Some people feel that if a school admissions board refuses to accept top-of-the-class students who will not guarantee they will attend, this creates a market demand for the school… simply because of who they did NOT accept.
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