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Faye Rogaski

Faye Rogaski socialsklzAt New York City’s most competitive private schools, tiny five-year-olds are put through rigorous admissions interviews. The schools contend that a child who can share with playmates, take turns with friends, and use an adult’s “magic” words like “please” and “thank you” during an admissions interview is more likely to succeed later in life. What is astounding, however, is that these same schools years later will send these now barely adult graduates to renowned colleges and universities without the social skills they will sorely need, skills that are easily taught and profitably put to use. These are lessons in manners, etiquette and social diplomacy that will set youngsters apart as they head off to their first job interviews –particularly in today’s grim job market.

As an adjunct professor of communications at New York University, I teach a class to college students entitled, ‘The Brand Called You.” Topics include the overuse of words like, um , y’ know and, yes like,; greetings and introductions; appropriate attire for business and non-business encounters in life; body language; managing reputation when using social media; respect for yourself and others; technology etiquette and, most of all, the importance of taking pride in what you do.

The class ends with each student giving a 30 second “elevator speech,” or an overview of an idea for a product, service, or project. The name reflects the fact that an elevator pitch should be possible to deliver in the time span of an elevator ride, meaning in a maximum of 30 seconds and in 130 words or fewer.

This valuable lesson led me to see how empowering it might be for even younger students to learn these principles and I quickly realized that social skills should be taught much earlier in life. To that end, last year I began volunteering social-skills classes to students from New York public schools, such as PS 140, AGL and Booker T. Washington, in addition to organizations including the YMCA, Big Brothers Big Sisters and Girl Scouts of America.

Rather than manners and etiquette classes featuring white gloves and pinkies held up at high tea, I teach the same basic manners and etiquette workshops for the real world that I teach to college students at NYU, with a few changes. For example, I teach greetings and introductions, the art of conversation and reputation management online to both groups, but during children’s programs we focus more on the basics like eye contact, positive behavior and addressing adults. What is clear, though, is that youngsters as young as age 4 not only open up socially, but gain confidence and self-esteem with these tools.

Dr. Barbara Howard, an assistant professor of pediatrics at the Johns Hopkins School of Medicine and an expert on behavior and development, once said that, “Social skills are necessary for school success; they affect how you do on the playground, in the classroom, in the workplace.” As an instructor both at the university level and at socialsklz:-) manners for the modern world, I see firsthand that some of the finest lessons that parents and guardians can teach their children are good manners, etiquette and a solid set of social skills. We can fill up any child’s schedule with activities and programs, but they must be able to apply those skills in a social setting.

The earlier we begin instilling these lessons, the more empowered and self-confident our children will be and, ultimately, the more peaceful our world will be.

About the Contributor: Faye Rogaski is a regular contributor to the NYC Private Schools Blog in the area of modern day social skills for children, tweens and teens.


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Faye Rogaski Joins NYC Private Schools Blog as a Contributor

by NYC Private Schools on October 29, 2009

Faye Rogaski socialsklzWe are excited to announce that Faye Rogaski, founder of socialsklz:-) manners for the modern world, will join us as a regular blog contributor in the area of modern day social skills for children, tweens and teens.

As the founder of socialsklz:-) manners for the modern world, Faye Rogaski is not only an expert on social interaction and etiquette, but also a dedicated community leader, public relations professional and experienced marketing strategist.

As the former vice president of international public relations agency, Brown Lloyd James (BLJ), Rogaski has represented high profile clients like Andrew Lloyd Webber and Elizabeth Taylor along with non-profit accounts such as the Marine Stewardship Council and The Prince’s Trust. She has been involved in the development and execution of major marketing and PR initiatives on projects as diverse as the launch of BBC America stateside, the Marilyn Monroe Auction at Christie’s and the Lee Strasberg Centennial, for which she produced the award-winning Lee Strasberg 100th Birthday Tribute and had a New York City street named in Strasberg’s honor.

In 2003, Rogaski formed Faye Elizabeth Communications, Inc., with the goal of leveraging her extensive entertainment and media contacts to develop clients’ profiles, shape images, enhance reputations, achieve business objectives and influence public opinion. Faye is responsible for attracting a mix of influential and press-worthy clients that have earned her firm its exceptional reputation with the media. Those clients include Big Red Frog, The Body Mechanics, The Broadway Channel, The Center for Balanced Health and Dr. Keith Berkowitz, Gilda’s Club, Detour to Wellness/GlaxoSmithKline, Imogen Lloyd Webber, Momasphere, the Wildlife Conservation Society and a number of both fiction and non-fiction books.

Rogaski received a Bachelor of Arts in Communications from Boston College and is a graduate of the International School of Protocol. Her work with young adults is most noted in her position as a professor of Public Relations Techniques and Tactics at New York University’s Steinhardt School of Culture, Education and Human Development. Previously she was an Adjunct Professor of Marketing at Fordham Graduate School of Business. She is also the President of the American Heart Association (AHA) Young Professionals and an active Congressional lobbyist for the AHA.

Rogaski has appeared on the Today Show, CBS News, The Jane Pauley Show, CNN, NY1 and Oprah Radio. She has been featured in Woman’s Day, The Daily Record, Self and she was the cover story for the inaugural issue of Panache magazine (Gannett). Based on her professional experience she developed a personal desire to empower future generations which has led to her success with socialsklz:-) manners for the modern world.


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